Part of a series of four spots depicting "real life situations" under the tag "Insurance for the unexpected. Investments for the opportunities," the commercial shows two women picking up an Asian baby from the airport and rejoicing that "we're a family." When John Hancock gave it a test run during the National Gymnastics Championship in July, the company received complaints from adoption advocates fearing that the Chinese government, which refuses to accept applications from gay couples, would see the ad as proof that U.S. agencies were breaking the rules.

John Hancock went ahead with the ad; a spokeswoman said that they've received both positive and negative feedback from viewers. She said that the spot's intention was "to speak to the fact that no matter show a child comes into the world, it's entitled to financial protection."